Launch day needs a lot of images, and they all need to look like they came from the same team. Here's the checklist so you're not exporting screenshots at midnight.
The core set
- Website hero — your product in a browser or laptop frame, above the fold.
- Social cards — square and portrait versions for X, LinkedIn, and Instagram.
- Open Graph image — the link preview that shows when people share you.
- Product Hunt gallery — clean device shots that read at a glance.
- App Store / Play Store screenshots — correctly sized, benefit-led.
- Email header — a framed screenshot for your announcement send.
Keep it on-brand
Choose one background style and one device treatment and apply them everywhere. Consistency is what makes a scrappy launch look funded. A shared background color across every asset is the single cheapest way to look coordinated.
Work in one pass
- Gather your best two or three product screenshots.
- Frame each one and set your brand background.
- Export each into the sizes you need for every channel.
- Drop them into your site, posts, and store listings.
A free browser-based mockup tool lets you do this without design software or a sign-up — frame, style, export, done. Build the set once, and launch day gets a lot calmer.